It’s amazing how fast things are changing in SEO. Some days, it doesn’t feel like the ground is shifting, it feels more like it’s crumbling and being rebuilt at the same time. And with AI stepping in to answer people’s questions directly, often before they even land on a website?
I’ve been thinking about this a lot lately. Between my work in GIS, SEO, and web administration, I keep coming back to the same question: What happens when people stop searching the old way?
More and more, I see friends and clients just ask ChatGPT or Perplexity for what they need. No clicks. No scrolls. No browser tabs. And with Google rolling out its own AI features, it feels like we’re heading into an era where answers come before websites even get a chance to speak.
That’s unsettling when you care about building real, helpful content. What’s the point of spending hours writing, optimizing, and managing a site if AI is just going to paraphrase your work and never link back?
Of course, Google’s not going down without a fight—they’re reshaping search to stay ahead. But it makes you wonder: is the web as we know it being quietly rewritten?
If you’re curious (or just trying to keep your footing like I am), check out this BBC article that dives into it all:
Is Google about to destroy the web?
It’s not just a headline—it’s a signal.